LIFTED RESEARCH GROUP L-R-G
Creative directed, designed, and launched L-R-G’s first women’s apparel and accessories collection, Luxirie by L-R-G Developed Luxirie brand identity, including logo, typography, and slogan Managed full product lifecycle from concept to pre-production, including line planning, sourcing, design, tech packs, fittings, and revisions Designed and produced key sales and marketing assets, including line sheets, catalogs, lookbooks, and promotional materials Led creative direction and production of fashion shows, launch events, and photoshoots Coordinated national advertising campaign across multiple channels, including bus wraps, billboards, and print media
